Workshop Programme

After running 12 upskilling workshops across the summer, our workshop programme is now concluded for 2024.

Thank you to our UNLOCKED Partners: ALT, John Doe Group, Leith, MadeBrave, Muckle Media, Scottish Government, Story, Story Shop, StudioLR and Union Group for hosting across Glasgow and Edinburgh!


LinkedIn 101 - How to pitch your professional potential online with ALT
Sept
20

LinkedIn 101 - How to pitch your professional potential online with ALT

In this workshop we will share how you can enhance discoverability, showcase experience and build professional relationships in the creative industry.

This will include:

  • Profile optimisation with keywords

  • Enhancing your profile rich with content

  • Building your network

  • Keeping contact details current

  • Crafting your professional story

  • Compelling summaries and features

  • Visuals matter (picture and headlines)

  • Mastering LinkedInn Settings & Hashtags

  • Active engagement strategies

  • Following relevant people & places

  • Summary and Q&A

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How to come up with a big idea with Story Shop
Sept
5

How to come up with a big idea with Story Shop

Jamie & James will guide the UNLOCKED group through the creative process used to generate those big ideas. From Storyboarding to trends discussions, briefs and pitches they'll present their methods and get the group involved in their own idea generation. This hands-on workshop will involve participants in the creative process, encouraging everyone to develop and refine their own concepts. Perfect for anyone looking to boost their creative thinking and idea generation skills.

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Deep dive into a career in copywriting with Story
Aug
22

Deep dive into a career in copywriting with Story

In a fun, interactive session, three of Story's top copywriters will explain what a copywriter actually does and what skills and qualities you need to be a great one. We'll discuss the power of language to persuade, make emotional connections and turn people into brand believers. We'll address the AI question - will you still have a job in 10 years time? (Spoiler: the answer is yes.) And we'll finish with some practical tips for getting a foot in the door of a creative agency.

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Deep dive into the world of campaigns & careers with Leith Agency
Aug
21

Deep dive into the world of campaigns & careers with Leith Agency

  • Mary of Guise Barge, The Leith Agency, Water of Leith (map)
  • Google Calendar ICS

Join Leith as they run a 'speed dating' type event with all the different departments in the world of marketing, communications and campaigns. This workshop event will allow you get a better understanding of different departments within an agency and getting to ask your curious questions. At the end of the workshop, the Leith team will bring everything together and show a campaign from start to finish that shows everyone how the whole journey works!

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How a cup of tea can open doors with Union Group
Jul
24

How a cup of tea can open doors with Union Group

Join Union Group for this interactive presentation to discover how showing up as yourself can help you squeeze the most out of your placement, and get your career well and truly brewing.

We’ll cover:

  • tips to squeeze the most out of your placement

  • how to play to your strengths (and weaknesses)

  • and we’ll throw some real-life advertising examples into the pot

Ideal for creatives who are starting to find their place in the advertising industry.

As this is an in-person event, we only have 15 seats up for grabs. Book your spot, and we’ll get the kettle on.

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Social Media 101 with John Doe Group
Jul
24

Social Media 101 with John Doe Group

Social Media 101 will cover the following: 

  • Intro of the team and a deep dive into what we do 

  • Content 101 (mini session)

  • Influencer 101 (mini session)

  • Strategy 101 (mini session)

  • Social Media case studies 

  • Interactive social session – a short social media brief

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Unstoppable Ideas with MadeBrave
Jun
26

Unstoppable Ideas with MadeBrave

Unlock the secrets to creating powerful designs that make a lasting impact in the marketing and advertising industry with a comprehensive workshop held by the talented folk at MadeBrave. This session is perfect for those looking to elevate their understanding of design principles and their application in creating "Unstoppable Ideas."

After an introduction and some ice breakers the workshop will dive into some compelling case studies. Participants will learn how to apply the principles that make a personal brand “Unstoppable” in the hands-on portion of the workshop as well as have a focused Q&A session with MadeBrave mentors. After the workshop a comprehensive slide deck summarising the workshop content will be shared with all attendees for future reference.

Join the team at MadeBrave in June for this engaging workshop to enhance your design skills and leverage the power of "Unstoppable Ideas" in your marketing and advertising efforts.

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An introduction to brand development with StudioLR
Jun
25

An introduction to brand development with StudioLR

An introduction to brand development with StudioLR

An overall intro into the world of brand. Covering everything from what brands are and why they exist, through to the fundamentals of brand strategy, how we go about developing brands, and how to use creativity to your advantage. Participants will leave the session with a better understanding of what brands are, and a few timeless principles and quick tips they can apply in their own work. We’ll weave in some interactive exercises throughout the session and there will be time for a Q&A at the end.

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