In a fun, interactive session, three of Story's top copywriters will explain what a copywriter actually does and what skills and qualities you need to be a great one. We'll discuss the power of language to persuade, make emotional connections and turn people into brand believers. We'll address the AI question - will you still have a job in 10 years time? (Spoiler: the answer is yes.) And we'll finish with some practical tips for getting a foot in the door of a creative agency.